The SPUD Credit Union executive office, warmly lit, with the SPUD wall behind the desk
Welcome to SPUD Credit Union

These veggies
have problems.

Follow a fictional credit union through a very real digital transformation as its team moves from holding everything together to building what comes next.

From scattered documents and manual processes to disconnected systems and limited visibility, SPUD faces the same operational challenges real credit unions know too well.

SPUD Credit Union

A story about operations, transformation, and the people holding it all together.

Presented by Datum Evolve, powered by Hyland

Welcome to Spudville

Every story has a beginning.

Meet SPUD Credit Union, the team behind it, and the operational challenges that set its transformation in motion.

SPUD Credit Union is fictional. These problems aren't.

For many credit unions, growth has outpaced the systems supporting it. Documents are scattered, information is trapped between platforms, and critical processes still depend on manual steps and institutional knowledge. Employees keep everything moving, but the work gets harder to manage, measure, and scale.

Meanwhile, member expectations continue to rise. Credit unions know they need to modernize, but the number of technologies, vendors, and possible starting points can make transformation feel more overwhelming than achievable.

The SPUD Credit Union teller desk, lit warmly with the SPUD logo behind it

Growth has outpaced the infrastructure

Processes that once worked are struggling under greater volume, changing member expectations, and expanding operational demands.

Workarounds have become the workflow

Employees bridge gaps between documents, systems, and departments by hand, creating delays, inconsistency, and dependence on a few experienced people.

Technology exists without a clear path forward

Systems hold valuable information, but disconnected tools, limited visibility, and competing priorities make it difficult to know what to improve first.

SPUD makes digital transformation easier to see.

Through entertaining stories and practical examples, SPUD explores how credit unions can move from scattered documents and manual processes to connected information, smarter workflows, and a foundation ready for what comes next.

Explore the SPUD Stories
Meet the SPUD Team

Every credit union has its characters. Meet ours.

They keep the branches moving, the members supported, and the workarounds working. As the SPUD story unfolds, each brings a different perspective on what needs to change and what the future could look like.

Spudrick, the potato operations lead, in a pinstripe suit holding a briefcase

Spudrick

Operations Lead

Holds the whole place together, one workaround at a time.

Carrot, the SPUD loan officer, in a navy suit with a leafy green top

Carol

Lending

Feels every delay a member feels and hears about all of them.

Brock Lawrence O’Leany, a broccoli in a blue polo shirt, tan chinos with a brown belt, and brown loafers

Brock

Chief Technology Officer

Keeps the systems connected and reliable, and asks what everything needs to connect to.

Meet the whole produce aisle

Nine leaders keep Spudville running, and you may recognize a few of them.

See all characters
The SPUD Credit Union member lounge with green armchairs and a wood-panelled SPUD wall
Find Your Starting Point

Where is your credit union getting stuck?

The SPUD Audit is a short operational-readiness assessment built around real credit union scenarios. Answer approximately ten questions and receive a personalized view of your current maturity.

  • Built for credit union operations
  • Approximately five minutes
  • Personalized recommendations
The SPUD Credit Union building in Spudville at dusk
Talk to the Humans

Bring the Spudville playbook to your credit union.

A discovery call with Datum Evolve is a working conversation about your documents, workflows, and integrations, using Hyland technology as the foundation.

Book a Discovery Call